![](https://freight.cargo.site/t/original/i/05a542a4d714f12cfe82ad657cbc97b5f8d5ab0c716ca89471369481996c790e/British-Museum-Underground-Mockup-1-low.jpg)
Put the Pieces Together
(8 A1 Posters, Visual Identity)
This visual identity for The British Museum was intended as branding for a series of summer events and exhibitions. The aim was to reach a younger audience and to encourage families to go to the museum as a place to interact, have fun and learn; trying to position The British Museum as a more family friendly place (similarly to the Natural History Museum and Science Museum) by adapting the brand’s visuals to be more bright and less rigid.
![](https://freight.cargo.site/t/original/i/2fc9b8afca0a62f21f874acd782d1c5d4dfefc00095340eca70b5a2543dc0f1a/British-Museum-Bus-Stop-Mockup-low.jpg)
The idea behind the design and name of the events is exploration and discovery, aiming at a child’s curiosity. Each poster is colourful and appealing, with a isolated image of a piece of history, seperated from its’ context and broken. The viewer will see the image and want to know more, like a mystery or a puzzle.
I created 8 designs for posters, 7 being a rainbow of colours with a single artefact and the last being an application of many artefacts on a page which could be applied to other mediums with one design such as a leaflet, as seen at the bottom of the page.
![](https://freight.cargo.site/t/original/i/1e6269030e77b08934886616530cfa7238ef5a9367332c4084e51afa038a89c8/british-museum-ptpt-poster-1.jpg)
![](https://freight.cargo.site/t/original/i/86374aafd6be58e121ad2959565f2c8224d94ab01eae448c3993f44d26ea0be4/british-museum-ptpt-poster-2.jpg)
![](https://freight.cargo.site/t/original/i/8b2704bad3acc1914de30f0a32cb0f6cae7962032c205455396ee06bf599c4aa/british-museum-ptpt-poster-3.jpg)
![](https://freight.cargo.site/t/original/i/52157cf916f82c1fef42000931b2d482b76c2263b399abff91f502b9ef3712f0/british-museum-ptpt-poster-4.jpg)
![](https://freight.cargo.site/t/original/i/39e4bf5c113fb7f253f98a03376a6c2ea3bfc8b8932f1468976f0a3e87aa1c24/british-museum-ptpt-poster-5.jpg)
![](https://freight.cargo.site/t/original/i/811e51cf4c13e95312358b4c963c969aaa4cb4a18ef81ceeb70688cb746acc0a/british-museum-ptpt-poster-6.jpg)
![](https://freight.cargo.site/t/original/i/a9ab28b890c5c92e34e2a96cc335bb6a298224653f76323ecc3e31411811652b/british-museum-ptpt-poster-7.jpg)
![](https://freight.cargo.site/t/original/i/26c0648b000b8655bddc10870204f43c17ace413e8d2968e8091c1efa1103c13/british-museum-ptpt-poster-801.jpg)
![](https://freight.cargo.site/t/original/i/e4d998f838196de9c05bb9937625e98e287b22a8e5c4570956bacb113b834763/British-Museum-Underground-Mockup-2.jpg)
![](https://freight.cargo.site/t/original/i/32a9d90c455e81cca10ffc7658762cd0cb427a9f7c493f251b21707bdc024bba/British-Museum-Banner-Mockup-120200.jpg)
![](https://freight.cargo.site/t/original/i/403fd2dd4b0627a8895a8504c08d4a89c5ea98e7114394e27ff0f585c838ce82/British-Mueum-DL-Mockup.jpg)